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Founded in 1924 in Torino, Italy, CEAT is a globally recognised tyre brand and the flagship company of the RPG Group, located in India. As one of the top 20 tyre companies in the world, CEAT operates in over 100 countries, with 6 manufacturing plants, delivering a comprehensive range of tyres for cars, vans, SUVs, trucks, and buses - designed to meet the needs of drivers and businesses worldwide.

Why choose CEAT tyres?

Comprehensive Product Range: From passenger vehicles to commercial fleets, CEAT offers tyres designed to meet the needs of drivers and businesses across all segments. All CEAT products are rigorously benchmarked against premium brands to ensure outstanding quality, performance, and value.

Award-winning performance: CEAT’s commitment to excellence is recognized globally. The 4SeasonDrive X5 achieved 3rd place in AutoBild’s 2025 all-season tyre test (215/55R17), earning the “Exemplary” award and being named the “Price Performance Winner” for best value for money among 11 tested tyres.

A-rated wet grip: CEAT’s SecuraDrive, SportDrive, and SportDrive SUV products are all rated “A” for wet grip, delivering top-tier safety and performance in challenging conditions.

Trusted Reputation: Known for quality, safety, and reliability, CEAT is a respected name in the global tyre industry.

Innovation & quality: CEAT is committed to continuous innovation, using advanced materials and manufacturing processes to deliver tyres that meet the highest standards of safety and performance.

Global R&D excellence: CEAT’s state-of-the-art Research & Development centres in Frankfurt, Germany and Halol, India drive product innovation and ensure that CEAT tyres are tailored to meet the demands of drivers worldwide, with a special focus on European and international road conditions.

Respected worldwide: CEAT tyres are trusted in over 100 countries across the globe, relied upon by everyone from everyday drivers to commercial fleets. With a reputation built on quality, innovation, and safety, and supported by a strong international dealer network, CEAT delivers top performance and peace of mind wherever the road leads.

Global presence: CEAT’s business operations are positioned across the world, with 9 geographical clusters and 7 regional offices located in Brazil, Dubai, Germany, India, Indonesia, Nepal, and the Philippines, ensuring comprehensive worldwide coverage.

CEAT’s mission

Driven by the purpose of helping the world move safely and smartly, CEAT provides world-class products and services. The company is guided by a passion for innovation, a focus on quality, and a dedication to customer satisfaction - ensuring every journey is as safe and efficient as possible.

Global sponsorships

CEAT is proud to support excellence in sport, serving as an official sponsor of the Indian Premier League (IPL), German football club Bayer Leverkusen, and maintaining strong ties to Turin, by sponsoring Torino FC – who reside in the city where the brand was first founded.